
This is a big week for OpenAlex: yesterday we reorganized under the OpenAlex brand, and tomorrow we launch our completely rewritten codebase (beta). Today we launch our new logo!
The old logo was unique and conveyed the idea of building, which we loved. But was also visually complex, almost Escheresque; consequently, it didn’t scale down well, and it failed to convey the directness, boldness, and simplicity of our vision: to create a universal, open library of scholarly information.
So as we start a new chapter in OpenAlex, it’s a great time to also launch a new look.
You Bring the Color
We’re doubling down on black and white. That’s not just a design choice, it’s a statement of philosophy. OpenAlex is infrastructure. We’re the pipes under the city, not the flashy towers above it. We want to stay out of your way and let your projects, your creativity, your insights provide the color. You’ll see this commitment carry through in our website, which now leans harder into that clean, monochrome look.
A New Typeface
We’ve switched to Inter. Of course it’s open, just like us. Inter is modern and businesslike, but still human, readable, and approachable. Compared to Dosis (our old font), Inter is sharper, more confident, and more professional—while keeping the sense of openness that’s core to who we are. You’ll see Inter across our site from now on.
The Icon
The new icon is simple: a single, continuously curved outline forms three joined dots. Individually, dots are just dots—but when you connect them, something new emerges:
- It’s an A for Alex—but sans crossbar, offering an open doorway in.
- It’s a connected network—could be works and citations, coauthorships, or any of the billions of nodes and edges in the OpenAlex graph.
- It’s a simplified water molecule.
Why Water?
Water has increasingly become part of our story of what OpenAlex is. Water’s simple but essential. We count on shared infrastructure to deliver it, quietly and reliably, cheaply, but not for free.
At OpenAlex we want to be the pipes under the scholarly city: infrastructure that delivers research information wherever it’s needed, at scale, for cheap. We’re here to support all the amazing things the research ecosystem is doing—quietly, reliably, and everywhere.
A Modern Library of Alexandria
The original Library of Alexandria aimed to collect all scholarly knowledge. OpenAlex means to carry that spirit forward in the digital age: building an open, connected, comprehensive graph of the world’s research.
Our new logo—an open A, a network, a molecule of water—is our way of putting that vision front and center. And if you see a pyramid in this logo, it’s not an accident, it’s homage.
The new logo is a reminder of what we’re building: a simple, open, essential infrastructure for the world’s research information: cheap, reliable, everywhere. That’s OpenAlex.
PS for logo nerds, other inspo: Vercel, the Banner of Peace, and iconic Paul Rand banger Westinghouse.




